Custom Software Development Full‑stack solutions tailored to business needs (web, mobile, desktop). SMBs & mid‑size enterprises needing new applications.
Application Modernization Refactoring legacy codebases into microservices, cloud‑native architectures. Companies with aging infrastructure.
API & Integration Services Building and managing RESTful APIs, integrating third‑party services. Businesses requiring data exchange between systems.
B. Cloud & DevOps
Service Description Target Customers
Cloud Migration & Architecture Moving on‑premise workloads to AWS/Azure/GCP with design best practices. Enterprises scaling or cost‑optimizing cloud spend.
CI/CD Pipelines Implementing automated build, test, deploy workflows using Jenkins, GitLab CI, etc. Teams needing faster release cycles.
Monitoring & Observability Setting up Prometheus, Grafana, ELK stack for metrics and logs. Ops teams requiring real‑time insights.
3.2 Portfolio Development
Project Showcases
- Prepare case studies (PDF or slide decks) that outline: business problem → technical solution → outcomes (e.g., 30% faster deployments, $50k cost savings).
- Include architecture diagrams, code snippets, and metrics.
GitHub Repository
- Host clean, well‑documented sample projects demonstrating your skills (e.g., microservice with CI/CD pipeline).
- Use README.md to explain architecture, build instructions, and tests.
Blog Posts / Technical Articles
- Publish at least 3–5 articles on Medium or dev.to covering topics like "Building a Zero‑Downtime Deployment Pipeline" or "Containerizing Legacy Java Applications."
- This showcases communication skills and thought leadership.
Resume & Cover Letter
- Tailor the resume to emphasize relevant experience, certifications, measurable achievements (e.g., reduced deployment time from 30 min to 5 min).
- Keep cover letter concise (~300 words), focusing on how your background aligns with the company’s needs.
LinkedIn Profile
- Update headline to reflect "Systems Engineer | Cloud & DevOps Enthusiast" and add a summary that highlights key projects, certifications, and career objectives.
Portfolio Website (Optional)
- A simple static site on GitHub Pages or Netlify showcasing projects, blog posts, and links to code repositories can serve as a quick reference for recruiters.
3. Final Checklist
Category Item Status
Education & Certifications Degree(s) listed? ✅
Relevant certifications added? ✅
Professional Experience Companies, dates, titles? ✅
Key achievements quantified? ✅
Projects / Technical Skills Notable projects linked to repos? ✅
Identify and segment your target audience (e.g., B2B tech founders, e‑commerce managers).
Build a content library that showcases the value of "funnel" concepts—case studies, explainer videos, interactive webinars.
Launch a paid media campaign across LinkedIn/Facebook/Google with clear objectives (lead gen, webinar sign‑ups, content downloads).
Optimize continuously: test creative, refine audience filters, and adjust bids based on performance metrics.
With this strategy, you’ll convert "funnel" into a measurable marketing engine that attracts, engages, and converts your ideal customers—while keeping the entire process data‑driven and scalable.
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